NPD and Promotional Analysis
Monitoring the performance of your products and those of your competitors is critical to success. SalesOut provides the right data in the right areas, giving you a complete overview of your product performance. We clearly highlight what has happened, why, and what action to take.
New product launches and promotional activity are two areas where expenses can be extremely high. SalesOut can identify non-buying stores for key promotions and NPD for gap fill targeting.
NPD Implementation Tracker
Tracks value, volume and distribution build, against target where supplied, to provide an essential first read on NPD performance. Also provides market share information for NPD lines and shows the impact on other brands.
Promotional Evaluation Report
This report charts volume for a promotional activity, calculating uplift percentages and the net volume impact. Where store level data exists, it can identify the number of distinct purchasing customers pre, during and post the activity. These insights are essential in refining promotional strategy and selecting the most effective mechanics, most receptive brands and optimum timings.