Case Studies

Unilever Ice Cream and Frozen Foods

In 2004, Unilever signed up to the Nisa-Salesout reporting system, and are probably the best example of how diverse the usage and business benefits can be. All three operating companies of Unilever use the maximum functionality the site has to offer, and have 44 users actively accessing the data. The system reports a vast amount, from volume down to SKU level, for groups and individual members, through to evaluating the effectiveness of promotions. One of the major benefits for Unilever has been identifying members who are not stocking their core range products, enabling them to plug the distribution gaps to drive more volume through Nisa.

“The introduction of the new SalesOut reporting system has, in one stroke, put Nisa Today at the leading edge of web-based information systems in the independent sector.

The data allows us to have more considered discussions on ranging, NPD & category initiatives. SalesOut data has also allowed us to be more efficient in terms of where to place our investment monies, allowing us to invest in more promotions to drive our joint business. SalesOut data is a vital ingredient in helping manage our business with Nisa and its retailers.”

Simon Lea
Nisa Business Manager
Unilever Ice Cream & Frozen Food.