Target your promotional spend to the right customers with the propensity to purchase your products
SmartCash
SmartCash is a strategic and efficient online distribution tool and the first marketing solution of its kind for the wholesale channel.
SmartCash enables suppliers to drive their key products into specific customer channels and offers excellent return on investment. It is focussed, specific and simple to use and can track results in real time as each campaign unfolds.
The SalesOut SmartCash system has enabled Booker to focus our suppliers on building strong brand relationships with key customers who are not buying from us. It has built tremendous loyalty and has enabled suppliers to really understand their customer purchase profile and offer the ability to target resource to high propensity customer groups
Heineken has been a big supporter of Smart Cash initiatives for the last 12 months. It is a very efficient on-line promotional tool, that is quick and easy to use. Strategically, it has enabled us to improve our distribution rates on our key brands, especially in the retail sector. To date, we have had some of the best campaigns across all suppliers, including Strongbow Pints and Jacques 750ml in 2010, and this year we've seen phenomenal success on John Smiths & Fosters Pints both in new distribution and post sales volume.We will continue to work closely with SalesOut for the foreseeable future
Smart cash is an invaluable tool which has helped us at UB drive distribution for our key lines in a much more efficient way than during standard promotions. This is down to the ability to be a lot more fluid with our brand choices as well as targeting individual business areas to create a much stronger promotion for the retailers
SmartCash allows us to pin point and target a specific type of customer at any given time. It is a powerful way of gaining new user's for our products and unlocks the habitual routine many caterers can be set in to the benefit of all involved
